BUILT FORD PROUD
Every day people begin and end their day behind the wheel of a Ford. In 2023, we set out to tell just a few of the compelling stories of what some of those people do in-between. Whether that’s an actor who is the last person you’d expect to see hard at work in an auto shop; a surfer who makes a routine of surfing the impossible; or a stunt woman who’s made it her mission to teach other women how to break barriers in Hollywood, our Built Ford Proud campaign not only re-introduced Ford to the world, but afforded me the opportunity to use semicolons on my website.
Campaign Trailer
With: Jen Hubbard, Laura Bailey and Marcus Yuen
Dee Bryant
Of our three Ford drivers, Dee is certainly the least known, which is why I was so honored to devote my time on this project to telling her story. Getting the opportunity to be a part of a helicopter safety briefing on set was pretty fun too.
We also got to make some murdered-out Mustang jackets with Dee and launch a series of “instructional” stunt driving Tik Tok tutorials called “Stuff Only Dee Should Do.”
Credits:
ECDs: Erin Helin & Stuart Jennings
Director: Lucy Sandler
Editor: Matt Burke